Hosted Audition Notice & Online Casting Submission Form

Casting

A hosted audition notice page for an independent theatre production.

Includes a formatted public page, a structured submission form with CSV export, and automatic inclusion in our weekly casting newsletter.

Intake

Two parts.

Audition notice copy:

Either supplied by the production (we lightly edit for format and flag anything that fails editorial standards), or written by us via the Description Pack or Production Writing Dossier.

Operational details:

• Rehearsal dates
• Performance dates
• Audition window
• Casting contact email
• Submission requirements — self-tape format, in-person slot length, monologue or sides
• Accessibility provisions for auditioners
• Union status if applicable

Process

Page live within 48 hours of completed intake.

Newsletter inclusion in the Tuesday following go-live.

Submissions flow to a Google Sheet or Airtable the production can access. CSV export is available at any point.

Editorial standards

Audition notices are reviewed before publication. Listings are returned to the submitter with notes if they:

• Lack a casting contact
• Lack clear payment information (paid / profit-share / unpaid / stipend must be named)
• Frame unpaid work as "exposure"
• Lack role descriptions
• Lack submission requirements

Deliverables

The page

Live at sydneydramaturgical.com/shows/[slug]/auditions:

• audition-notice-formatted-page
• role-breakdown-grid — one row per role: name, age range, type, special skills, audition piece
• show-synopsis — short, linking to the long version on the show page
• rehearsal-dates
• submission-requirements
• casting-contact
• payment-status — paid / profit-share / unpaid / stipend
• union-status — MEAA / UDA / AEA / Equity (UK) where relevant
• accessibility-provisions

The submission intake

• submission-form — structured fields, mobile-friendly
• self-tape-upload-link (optional) — via a folder the production controls
• submissions-spreadsheet — live link, exportable

Cross-promotion

• newsletter-inclusion — next Tuesday after go-live
• social-tile (optional) — square format
• featured-listing (optional) — pinned to top of city audition page for one week

Out of scope

• Submission screening or shortlisting
• Audition slot scheduling
• Sending rejections on the production's behalf
• Hosting or running callbacks
• Reader sides or audition pieces
• Casting director referrals or casting consultancy

Record E — Web & Listings

SEO title: Theatre Show Website, Event Listings & Paid AdvertisingMeta description: A landing page for the production, submissions to every free arts listing platform, and Meta and Google ads when justified. From $180. Sydney, Montreal, New York.

• Name: Web & Listings
• Slug: web-and-listings
• Job Position: Show page, event-listing distribution, paid advertising
• Quote: A show page, a coordinated listings submission run, and paid advertising on Meta and Google.
• Experience: $180 – $300 + ad spend at cost
• Short Description: Three services for getting an independent theatre production found online: a show landing page, coordinated submissions to every relevant arts listing platform, and Meta and Google ad campaigns when the show's audience justifies them.
• Description:

Web & Listings

Three services for getting an independent theatre production found online.

The Show Webpage is the production's landing page. The Listings Submissions Brief distributes the production across every relevant arts calendar. Paid Advertising runs Meta and Google campaigns where the show's audience and budget make them worthwhile.

Show Webpage — $220 hosted / $300 own domain

A single landing page for the production.

Intake

• An existing Positioning Memo
• Production images — hero plus two to four supporting
• Confirmed venue and dates
• Ticket link
• Accessibility information
• Content warnings or trigger information
• Bios for cast and creatives

Process

Built and live within 5 working days of completed intake.

The page lives on our CMS at sydneydramaturgical.com/shows/[slug], or for $80 more, deployed to the production's own domain.

Deliverables

Above the fold:

• show-title-and-hook
• hero-image
• dates-venue-city
• ticket-link

Production information:

• long-blurb
• cast-and-creatives — headshots and bios
• press-contact
• accessibility-information
• content-warnings (optional but recommended)

Living content (added during the run, optional):

• review-links
• production-updates
• trailer-or-teaser

Listings Submissions Brief — $180

Coordinated submission to every free arts listing platform relevant to the production's city.

Intake

• The Show Webpage live first (canonical URL required for submission)
• Short and long blurbs
• Hero image
• Dates, venue, ticket link

Process

Submissions run in two waves:

• Wave 1: 6–8 weeks before opening — platforms that need lead time
• Wave 2: 2–3 weeks before opening — rolling platforms

A live tracker is shared with the production showing platform name, submission status, listing URL, and platform-specific notes.

Deliverables

• target-platforms — per-city target list (Time Out, Concrete Playground, City Hub, La Presse, Le Devoir culture listings, off-off-Broadway calendars, university and college calendars, and equivalents)
• submission-tracker — live status per platform
• submission-copy — three lengths (short, medium, long), tailored per platform
• seo-meta-layer:
  • page-title — ≤60 chars
  • meta-description — ≤155 chars
  • alt-text — every image
  • event-schema-markup (optional) — structured data for Google's event panel
• indexable-blog-posts (optional) — two to four short posts designed to be findable via search

Paid Advertising — scoping call required

Meta and Google ad campaigns for productions where the audience and budget justify them.

Intake

• Advertiser-level access to the production's Meta Business and Google Ads accounts
• A defined ad budget, paid directly to Meta or Google (not through us)
• Minimum media spend of $300 per campaign — campaigns below this don't generate enough data to optimise
• A target audience drawn from the Positioning Memo's audience map

Process

Scoped per campaign. We recommend campaigns where we think they will work and decline where we don't.

Fee structure:

• Scoping call to define campaign scope
• Flat management fee per campaign — typical range $150–$400 depending on complexity
• Ad spend paid directly to Meta or Google by the production

We do not mark up media spend.

Deliverables

• campaign-scope-memo — objective (awareness, ticket sales, casting), audience, budget, run dates
• creative-set — three to five ad variants per platform
• audience-definitions — derived from the Positioning Memo's audience map
• targeting-setup — lookalike audiences, interest targeting, retargeting from the show page
• live-campaign-dashboard — daily monitoring of CPM, CTR, conversions where measurable
• mid-campaign-pivot — at the halfway mark, recommended changes
• post-campaign-report — what worked, what didn't, what to repeat or avoid

Out of scope

• Multi-page company websites — we build the show page; a company website is a different engagement
• TikTok, Snapchat, LinkedIn ads — Meta and Google only
• Paid placement on industry intelligence services (Curtain Up, AusStage, IBDB)
• Guarantees on ad performance

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