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Social Media Management & Rehearsal Diary Blog
Two monthly retainer services for independent theatre productions. The Rehearsal Diary publishes a weekly process record. The Social Feed produces Instagram and other social media assets on a rolling cadence.
A published rehearsal diary and content feed, run as ongoing monthly engagements.
Social & Rehearsal Diary
Two monthly retainer services that run alongside rehearsal and into the run.
The Rehearsal Diary Retainer turns a weekly check-in conversation into a published process record — public diary entries on the production's show page or our editorial site. Most productions buy this together with the Social Feed; they reinforce each other.
The Social Feed Retainer produces Instagram assets on a rolling cadence in the production's voice.
Shared intake
- An existing Positioning Memo
- Manager-level access to the show's Instagram
- A one-hour setup call to establish voice, sensitivities, and what's publishable vs. private
For the Rehearsal Diary specifically:
- A recurring 30–45 minute weekly slot with the director or assistant director, scheduled in advance
Rehearsal Diary Retainer — $210 / month
A published rehearsal diary. Public diary entries that let the company's audience track the making of the work without exposing it prematurely.
This is the published artefact, not the practice of taking notes. Productions that already keep good rehearsal reports get more out of this service, not less — the published diary entry is downstream of whatever notes the production already takes.
Minimum commitment
Two months minimum. The first entry is always introductory; value compounds across the rehearsal period.
Process
Weekly cycle, repeated for the duration of rehearsal:
- Weekly check-in call — 30–45 min with director and/or company
- Notes are taken (private by default)
- Diary entry drafted — 200–500 words, edited from the notes
- Director approves before publishing
- Entry goes live on the show page or our editorial site
- Social posts derived from the entry are queued for the Social Feed
Deliverables
Schema, weekly:
weekly-check-in-callcheck-in-notes— raw, private by defaultpublished-diary-entry— 200–500 words, director-approvedsocial-post-set— two to three Instagram posts per week derived from the entryrehearsal-photo-prompts(optional) — suggested shots for the stage manager or assistant directorprivate-rehearsal-log(optional) — full unredacted notes, kept private until after the show, delivered as an archive document
Social Feed Retainer — $270 / month
Instagram assets produced on a rolling cadence in the production's voice.
Minimum commitment
One month minimum. Can be paused between rehearsal and the run if the production prefers a quieter middle period. Can be extended one to two months after closing for closing-week, archive launch, festival, or remount campaigning.
Deliverables
Schema, by content type, produced on a rolling cadence:
casting-call-tile(once) — square + storycast-announcement-carousel(once) — one slide per company membercreative-team-tile(once)weekly-rehearsal-post— feeds from the Rehearsal Diary if bought togetherdesign-process-post(optional) — set, costume, sound, lightingopening-week-push— five-post sequence in the week of first previewpull-quote-card— one per published reviewpreview-invitation-tilemid-run-post(optional)closing-night-call(optional)thank-you-post(optional) — cast, crew, audiencearchive-link-post(optional) — drives traffic to the Show Archive
Out of scope
- Paid social advertising — paid Meta and Google campaigns are scoped separately under Web & Listings → Paid Advertising
- Community engagement — comment replies and DMs are managed by the production directly, not by us